The Bachelor of Business
Administration (BBA) Program is
a 3 year campus program offered
by the University with a view to
impart in-depth knowledge and
broad understanding of functional
areas of Management. The BBA
Program focuses on various areas
of management and prepares
students for a professional career
in management and also make
them ready to pursue MBA degree
program in due course.
Eligibility: Pass in Class XII (any discipline).
Students awaiting results are also eligible to apply.
The BBA Program is organized into 6 semesters in 3 years. There are 36 courses including Soft Skills. Students are additionally required to go through 2 summer internships.
Students are exposed to elective courses in their respective field of specialization. These elective courses provide an understanding of the specialized focus fields.
Sales Management, Advertising and Sales Promotion, Working Capital Management, Life Insurance, Management Information System, Services Marketing, Consumer Behavior, Bank Management, General Insurance, Database Management Systems, Investment Management, Capital Markets, Retail Management, Customer Relationship Management.
Humanities Electives: Dynamics of Social Change, Current Affairs - Indian, Heritage of India, Introductory Philosophy, Comparative Religion, Current Affairs - International.
|BBA Program Structure|
|Year I||Semester I||Semester - II|
|Summer Internship I|
|Year II||Semester - III||Semester - IV|
|Summer Internship II|
|Year III||Semester - V||Semester - VI|