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The Bachelor of Business Administration (BBA) Program is a 3 year full-time program offered by the University with a view to impart in-depth knowledge and broad understanding of the basics of Management. The BBA Program focuses on various areas of Management and prepares students for a professional career in management for progressing to work towards MBA degree program in due course.

         Program Structure

The BBA Program is organized into 6 semesters in 3 years. There are 36 courses including soft skills. Students are additionally required to go through two summer  internships. The semester-wise plan is given below.

 

BBA Program Structure
 The Program consist of 36 courses covered in Six semesters.

Year I

Semester - I

Semester - II

  • English Language Skills I

  • Financial Accounting I

  • Business Statistics

  • Managerial Economics I

  • Introduction to Computers

  • Principles of Management

  • English Language Skills II

  • Financial Accounting II

  • Quantitative Methods

  • Managerial Economics II

  • Computer Programming

  • Introductory Psychology

Summer Internship I

Year II

Semester - III

Semester - IV

  • Technical Report Writing

  • Business Law I

  • Management Accounting

  • Marketing Management I

  • Organizational Behavior

  • Soft Skills I

  • Financial Management

  • Business Law II

  • Operations Management

  • Marketing Management II

  • Human Resource Management

  • Soft Skills II

Summer Internship II

Year III

Semester - V

Semester - VI

  • Humanities Elective I

  • Business Strategy & Policy

  • Project Management

  • Business Environment

  • Elective I

  • Elective II

  • Humanities Elective II

  • International Business

  • Money, Banking, & Financial Markets

  • Insurance Management

  • Elective III

  • Elective IV

The program structure is subject to change, if required.

Electives: Sales Management, Advertising and Sales Promotion, Working Capital Management, Life Insurance, Management Information System, Services Marketing, Consumer Behavior, Bank Management, General Insurance, Database Management Systems, Investment Management, Capital Markets, Retail Management, Customer Relationship Management.

Humanities Electives: Dynamics of Social Change, Current Affairs - Indian, Heritage of India, Introductory Philosophy, Comparative Religion, Current Affairs - International.

Elective Streams
During the 5th and 6th semester, students are exposed to elective courses in their respective field of specialization. These elective courses provide an understanding of the specialized focus fields.

Award

Students who successfully complete the BBA Program will be awarded the "Bachelor of Business Administration" Degree by the University.

 

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